If you want to grow your affiliate revenue past $10K per month, you do not always need more affiliates. 

Most brands already have enough partners. What they lack is a system that gets more output from the people who are already sending traffic.

Here is the simple 5-step framework I use to scale programs without adding a single new affiliate.

1. Run the 80/20 affiliate audit. 

Pull your revenue reports and rank every partner by performance. Increase commissions for your top performers by ten to fifteen percent to give them a reason to push harder. Remove the lowest performers and reallocate that budget to the top twenty percent.

2. Optimize revenue per customer. 

Build bundles based on what customers already buy together. Study post-purchase behaviour to find natural upsell paths. Add complementary products at checkout so every order becomes more valuable.

3. Diversify traffic sources. 

Consider where your target audience spends time outside of your current channels. Ask your top affiliates to test new platforms, such as YouTube, TikTok, or podcasts. Add one new channel type each quarter using the same affiliate base.

4. Expand into new markets. 

Start with English-speaking regions for easy wins. Keep the funnel and creative assets identical to your domestic campaigns. Many brands experience lower international traffic costs, which increases their margin and scale.

5. Upgrade your infrastructure. 

Use real-time tracking and automated payments to remove friction. Provide affiliates with instant dashboards, enabling them to optimize more quickly. A better tech stack eliminates delays and helps partners trust your program.

You don't need fifty superstar affiliates to hit $20,000 a month. 

The strategies required for $ 20,000 a month are very different from those needed for $1 million a month. Focus on the right inputs, and the growth will follow.

I can share exactly how we recruit affiliates to scale a DTC brand. Book a free strategy call here and let’s talk.

Now, let me quickly introduce a brand that’s crushing its affiliate marketing campaign.

StickerYou scaled to 6-figures in revenue within two months and has maintained strong, consistent performance ever since. Its broad appeal and strong funnel make it a reliable, high-performing offer for affiliates year-round.

StickerYou serves both B2B and D2C audiences, converting well across small businesses, creators, DIY shoppers, and event planners. Top hooks like “No Minimum Order,” “Any Shape or Size,” and “100 Stickers for $50” consistently drive high engagement across paid media, content placements, and email traffic.

StickerYou is live on Impact with seamless tracking and fast approvals. Affiliates receive optimized landing pages, strong visuals, and ready-to-use creative assets to launch quickly and efficiently. 

To explore partnership opportunities or top-performing SKUs, reply to this email to connect with the StickerYou team.

tvScientific is the first CTV platform to offer cost-per-outcome campaigns, making streaming TV measurable and accessible for brands of all sizes.

The platform powers non-skippable 15 and 30-second commercials across 95 percent of streaming networks with direct access to premium inventory.

+375 brands have been launched on a CPA model since 2022.

$147M in revenue driven for partners in 2024.

Live on all major affiliate networks, including Impact, CJ, Awin, ShareASale, Rakuten, and Partnerize.

Integrated audience targeting with 15,000+ segments and both 1p and 3p data capabilities.

Best suited for e-commerce, subscription, mobile apps, retail, financial services, travel, gaming, home services, and brands that need measurable performance from CTV without high upfront spend. tvScientific reaches 100M US households and provides the lift, incrementality, and transparency needed for outcome-driven growth.

tvScientific supports pixel, postback, mastertag, Shopify, and MMP integrations for fast, low-effort setup.

Affiliates pay only for CPA/CPL/CPI outcomes with no minimums, long-term contracts, or fixed fees.

Creative support is available for brands that need TV-ready assets, and campaigns can typically launch in under one week.

To explore CTV campaign opportunities or test on your preferred CPA terms, reply to this email to connect with the tvScientific team.

“AffiStash is built specifically for ecommerce brands, not B2B SaaS. The results you get also depend on how you search. Try experimenting with different filters such as keywords, domains, industries, or verticals to see which combination brings up the most relevant affiliates for your niche.”

That’s it for this issue. If you want intros to any of our partners, reply today and I’ll connect you personally.

And if you have any questions for me, feel free to ask. 

I read all of the emails. (Even the spammy ones!:)

Thank you for reading till the end. 

Talk soon,

Fred