Most affiliate programs never reach their potential. Because brands assume they need more affiliates, better partners, or higher commissions. But they ignore another key aspect.

The real problem is conversion.

Here's what's happening, BTS: Affiliates send traffic to brand websites that aren't built for referral visitors. The funnel leaks, conversions stay low, and affiliates earn little to nothing. Eventually, they stop promoting altogether.

Brands then conclude their products "aren't good for affiliate marketing." But that's missing the point entirely.

When brands improve conversion rates even slightly, the entire affiliate ecosystem transforms.

A 1% bump in conversion can double what affiliates earn. A jump from 1% to 4%+ turns struggling programs into scaling machines.

Here's what successful brands do differently: They build conversion systems specifically for affiliate traffic.

They create targeted experiences that drive higher conversion rates from referral traffic.

When brands optimize for affiliate conversions, the results compound. Affiliates earn more and promote more aggressively.

But these same improvements also boost paid advertising performance. Better conversion rates mean better ROAS across every channel.

The best brands treat conversion optimization as their primary growth lever. Not just a technical afterthought. That's the difference between affiliate programs that struggle and those that scale.

If you want a detailed strategy to scale your affiliate program, book a free strategy call here, and let’s talk.

Now, let me quickly introduce a brand that’s crushing its affiliate marketing campaign.

Snow Cosmetics is a premium oral care and teeth whitening brand known for its focus on better-for-you ingredients and solutions for sensitive teeth. 

The company also has deep roots in the affiliate world; its founder began as an affiliate at just 13 years old, giving the brand a strong understanding of performance-driven marketing.

Snow’s model performs exceptionally well with top-tier media buyers, high-volume performance partners, and affiliates who prioritize health, beauty, and wellness categories.

Because Snow already has brand trust and consumer recognition, its offer is a strong match for media buyers who need health and beauty products with broad demand and conversion potential.

Snow’s affiliate program is built for performance-focused partners who want seamless setup, transparent data, and a well-supported offer.

Affiliates benefit from:

If you’d like to explore partnership opportunities, understand ideal audience segments, or review Snow’s offer structure, reply to this email and the team will connect with you.

Sovrn Commerce is a large-scale commerce media platform that helps brands curate and monetise personalised shopping experiences across a massive network of publishers. With 50,000+ active merchants, 50,000 websites and apps, and 40B+ daily pageviews, Sovrn delivers high purchase-intent audiences at scale.

Sovrn Commerce connects brands to a vast network of publishers through sponsored content, deal placements, email features, and dashboard visibility designed to influence buying decisions.

Sovrn is best suited for brands across ecommerce, retail, consumer goods, gifts, seasonal events, and high-intent deal-driven categories that benefit from placement in gift guides, deal roundups, curated product features, and publisher-facing promotions.

Brands with existing affiliate programs can also join Sovrn’s Preferred Partner Program.

To explore sponsored placements, secure newsletter dates, or activate Q1–Q4 shopping coverage, reply to this email, and I will connect you with the Sovrn Commerce team.

“It requires configuring the offer’s tracking infrastructure, including click attribution, conversion events, and payout logic within the Squaredance platform. This setup typically includes pixel installation, parameter mapping, and comprehensive pre-launch testing to ensure accurate data flow from the first click to the final conversion.”

That’s it for this issue. If you want intros to any of our partners, reply today, and I’ll connect you personally.

And if you have any questions for me, feel free to ask. 

I read all of the emails. (Even the spammy ones!:)

Thank you for reading till the end. 

Talk soon,

Fred