I am currently working with 18+ brands. Scaling them to $100K months and beyond. 

And my #1 secret: Partnering with affiliate media buyers.

Affiliate media buyers are performance-driven marketers who use their own ad budgets to bring customers to your brand and only get paid when they deliver results.

Here’s Why They’re So Crucial:

A. They scale infinitely. No audience caps. no limits. They simply increase their ad spend when campaigns work.

B. They take all the risk. You don’t pay upfront fees, fund ads, or sign long contracts. You pay only for real customers.

C. They’re elite marketers. Because it’s their own money, they optimize aggressively for conversions and ROI.

How to Attract Top Media Buyers:

1. Offer Competitive Commissions

Media buyers won’t touch an offer that doesn’t make financial sense. If they spend $2 per click on Meta, they need to make $2.50–$3 back to profit.
So review your CPA structure and make sure it’s lucrative enough for them to scale.

2. Build High-Converting Landing Pages

Even the best payouts can’t fix a weak funnel.
Your landing pages should:

  • Focus on one clear offer

  • Eliminate distractions and extra links

  • Use urgency, bundles, and strong CTAs

3. Share Data & Insights

Top media buyers love data. So share your best-performing creatives, winning angles, and top objections.
The more they know, the faster they can scale your offer.

4. Offer Test Budgets (An Underrated Hack)

Want to stand out fast? Cover the first $1,000 in ad spend as a test.
If they lose, you reimburse.
If they win, they’ll scale aggressively and you’ve got a high-spending partner locked in.

That’s why I’m a big fan of media buyers. Affiliate media buyers enable you to scale endlessly, without risk, and with the best marketers in the industry.

Make them your next priority and watch your affiliate revenue skyrocket.

I can share exactly how we structure this system for lifestyle brands to hit these numbers. Book a free strategy call here and let’s talk.

Now, let me quickly introduce a brand that’s crushing its affiliate marketing campaign.

Brand Spotlight:

Who they are & why it works

Premium weighted blankets and sleep accessories with a strong content moat. Their evergreen sleep angles perform well across SEO and review placements.

Performance & best fit

The affiliate channel grew by double digits month-over-month, with a rising EPC. Best fit for wellness/sleep affiliates, gift guides, and quality coupon aggregators.

How to partner

Reply for sample links, assets, and custom codes. Deal terms: competitive rev share with Q4 activation bonuses.

Content Resource For The Week:

Let me share a couple of my favourite content pieces to improve your affiliate marketing strategy and overall business.

Affiliate Spotlight: 

Who they are & why it works


Condé Nast Commerce is the affiliate and content-to-commerce division of Condé Nast, home to premium brands like Vogue, GQ, Wired, and Bon Appétit. It connects brands with 100M+ monthly readers through trusted editorial coverage, curated gift guides, and high-impact placements across beauty, fashion, home, and tech categories.


By integrating products into seasonal and evergreen content, Condé Nast Commerce drives measurable awareness and conversions at the exact moment consumers are seeking inspiration.

Performance & best fit


Holiday content across Condé Nast titles sees up to 5x higher traffic in December versus average months, with 40% of shoppers discovering products on one channel and purchasing on another.

Best fit for DTC, retail, and lifestyle brands looking to dominate Q4 visibility, drive high-intent traffic, and convert discovery into measurable sales.

How to partner


Holiday programs run from October 1 – December 31, with flexible options:

  • Holiday Essentials – $30K total (3-month flight)

  • Home & Style Edit – $45K total

  • Spotlight Series – $60K total (includes a dedicated article + newsletters)

Placements can be refreshed mid-flight for performance optimization.

Reply to this email to secure your Q4 placement with Condé Nast Commerce.

Your Question & My Answer:

How can I quickly audit my affiliate performance every month?

A first-time affiliate manager recently asked me a question on LinkedIn.

If I can keep it brief, here are my 3 simple steps:

1. Start by ranking affiliates by ROI, not total sales.

2. Spot those driving traffic but failing to convert and optimize accordingly.

3. Review their ad creatives, landing pages, and traffic sources to pinpoint and fix leaks fast.

That’s it for this issue. If you want intros to any of our partners, reply today and I’ll connect you personally.

If you have any questions for me, please don't hesitate to ask. 

I read all of the emails. (Even the spammy ones!:)

Thank you for reading till the end. 

Talk soon,

Fred

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