We’ve scaled 100+ affiliate programs for 7–9 figure DTC brands to over $70M in revenue. Scaling affiliate programs is about following a system.

Here’s the exact system we use to take programs from 0 to multi-7-figures.

1. Affiliate marketing ≠ one-size-fits-all
Every brand is different. We custom-build the offer, funnel, and affiliates around client goals. Templates don’t scale long-term.

2. Foundation setup
Before recruitment, we optimize: tech stack, affiliate terms, commissions, bonuses, and fast payouts.

3. Tracking & tech
Setup includes: platform integration, pixel + conversion tracking, attribution, and analytics dashboards, so affiliates trust the data.

4. Find the right affiliates
Influencers, blogs, and coupon sites work but rarely scale past 6-figures. The real drivers: affiliate media buyers. They run paid ads with their own money, unlock new audiences, and deliver high ROAS with low risk.

5. Outbound recruitment
Top affiliates don’t appear randomly. You sell them on your offer. We recruit from our network, competitor rosters, and proprietary tools.

6. Make offers irresistible
We need to analyze what would excite an affiliate to promote our brand. Then tailor deals by traffic source, EPC goals, and bonus potential.

7. Content + funnels
Media buyers want high-converting offers. It’s our job to provide them with the creatives, landing pages, bundles, promos, and AOV boosters. 

Better EPCs = more scale.

8. Ongoing success
Affiliate marketing isn’t a ‘set it and forget’ channel. We share promos, update creatives, and stay close to partners. 

A golden rule: Retention = Revenue.

9. Infrastructure for growth
Scaling means floods of requests. We add 2 affiliate managers per client, plus SOPs for onboarding, payouts, and reporting. It helps us to stay at the top of our game.

10. Flywheel effect
Double down on winners, recruit lookalikes, automate, and stay compliant. That’s how brands reach 7–8 figures. Focus on the top 20% and keep doing more of them.

This is how we scaled a fashion brand to $24M in 9 months in 2024.

Now, let’s look at a brand scaling effortlessly through affiliates.

Keto-focused nutraceutical brand with proven funnels (gut health, blood flow, liver detox) scaled across affiliate + email traffic. VSLs, TSLs, and social-proof funnels (incl. celebrity features) tested and optimized for high CVR.

Performance & Fit:

Hero products: Emma (Gut Health), VitalBP (Blood Flow), Akka (Liver Detox). $90–$110 CPA, strong CVRs, healthy AOVs, and repeat orders. Best fit for Nutra + health affiliates.

Deal Terms

Exclusive CPA bumps, prebuilt swipes, subject lines, and static assets. Live on Everflow with clean tracking + quick support.

How To Partner

Q4 push with test budgets, optimization, and flexible payouts for top partners. Reply to this email for Q4 intro. 

Who They Are & Why It Works

The Reward Collection is the world’s largest network of Card-Linked & Open Banking offers, connecting brands with up to 483 million active users globally across the US, UK, Europe, and beyond. 

Performance & Best Fit

Proven to drive measurable sales uplift:

Best fit for wellness, beauty, sleep, gifting, and e-commerce brands looking to boost conversions and loyalty at scale.

For brands, this means immediate access to hundreds of millions of high-intent shoppers without the setup headaches.

How To Partner

Performance-based, no setup fees, no integrations, no tracking links. Reply to this email to schedule a Q4 intro and start reaching 483M customers in days.

“Most affiliates won’t drive revenue. The key is outbound: treat recruitment like sales. We target proven media buyers, tailor deals to their traffic, and support them with ready-to-go funnels. That’s how programs scale.”

That’s it for this issue.

If you want intros to any of our partners, reply today and I’ll connect you personally.

And if you have any questions for me, feel free to ask. 

I read all of the emails. (Even the promotional ones!:)

Thank you for reading till the end. 

Talk soon,

Fred