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Frederic Jean-Bart
Oliver Buchannon
Frederic Jean-Bart
Google Traffic Isn't Coming Back (What Replaces It)

Jun 10, 2026

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1 min read

Google Traffic Isn't Coming Back (What Replaces It)

Amazon owns conversion. Here's what's replacing the old playbook

Frederic Jean-Bart
Frederic Jean-Bart
Why Brands Still Undervalue YouTube Creator Partnerships

Jun 3, 2026

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1 min read

Why Brands Still Undervalue YouTube Creator Partnerships

YouTube consistently delivers depth, trust, and conversion. Most brands still don't know how to measure it

Frederic Jean-Bart
Frederic Jean-Bart
Prime Day Data: Affiliate Beat Paid Media by 18%

May 27, 2026

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1 min read

Prime Day Data: Affiliate Beat Paid Media by 18%

Amazon paid media ROAS fell 12.5%. Affiliate ROAS climbed 5.3%

Frederic Jean-Bart
Frederic Jean-Bart
TikTok Shop Hit $66B While You Were Ignoring It

May 20, 2026

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1 min read

TikTok Shop Hit $66B While You Were Ignoring It

The fastest-growing affiliate channel in history. Here's what you need to know

Frederic Jean-Bart
Frederic Jean-Bart
 Is Last-click Attribution Overrated?

May 13, 2026

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1 min read

Is Last-click Attribution Overrated?

What Your Brand Needs To Do

Frederic Jean-Bart
Frederic Jean-Bart

Hello… 👋 I’m Fred.

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