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Publishers Are Getting Squeezed From Both Ends

Aug 19, 2026

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1 min read

Publishers Are Getting Squeezed From Both Ends

AI is cutting traffic at the top. Amazon is cutting commissions at the bottom. The opportunity is in the middle

Frederic Jean-Bart
Frederic Jean-Bart
Affiliate Marketing Is Heading To $20 Billion. Here's What That Actually Means

Aug 12, 2026

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1 min read

Affiliate Marketing Is Heading To $20 Billion. Here's What That Actually Means

The channel is growing faster than search, social, and display, despite everything

Frederic Jean-Bart
Frederic Jean-Bart
AI Traffic Converts 5x Better Than Google Search. Is Your Program Capturing It?

Aug 5, 2026

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1 min read

AI Traffic Converts 5x Better Than Google Search. Is Your Program Capturing It?

The data that reframes the whole AI panic narrative

Frederic Jean-Bart
Frederic Jean-Bart
Amazon Just Cut Publisher Commissions By Up To 50%. Here's The Opportunity

Jul 29, 2026

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1 min read

Amazon Just Cut Publisher Commissions By Up To 50%. Here's The Opportunity

Publishers are reconsidering their defaults for the first time in years

Frederic Jean-Bart
Frederic Jean-Bart
GLP-1 Is The Biggest Opportunity In Affiliate Right Now

Jul 15, 2026

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1 min read

GLP-1 Is The Biggest Opportunity In Affiliate Right Now

Most people in affiliate are sleeping on what is actually powering this vertical.

Frederic Jean-Bart
Frederic Jean-Bart
57% Of Web Traffic Is Now Bots. Here's My Honest Take

Jul 8, 2026

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1 min read

57% Of Web Traffic Is Now Bots. Here's My Honest Take

The affiliate click path is under pressure. Here's what I think it means

Frederic Jean-Bart
Frederic Jean-Bart
How We Got A Yes From The Partner That Doesn't Want To Be Pitched

Jul 1, 2026

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1 min read

How We Got A Yes From The Partner That Doesn't Want To Be Pitched

A lesson in relationship-first outreach

Frederic Jean-Bart
Frederic Jean-Bart
The CPA Math Most Brands Get Wrong

Jun 24, 2026

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1 min read

The CPA Math Most Brands Get Wrong

Why paying more per acquisition can actually lower your blended CPA

Frederic Jean-Bart
Frederic Jean-Bart
We Won A Silver Award

Jun 17, 2026

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1 min read

We Won A Silver Award

The approach behind the result

Frederic Jean-Bart
Frederic Jean-Bart
Google Traffic Isn't Coming Back (What Replaces It)

Jun 10, 2026

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1 min read

Google Traffic Isn't Coming Back (What Replaces It)

Amazon owns conversion. Here's what's replacing the old playbook

Frederic Jean-Bart
Frederic Jean-Bart
Why Brands Still Undervalue YouTube Creator Partnerships

Jun 3, 2026

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1 min read

Why Brands Still Undervalue YouTube Creator Partnerships

YouTube consistently delivers depth, trust, and conversion. Most brands still don't know how to measure it

Frederic Jean-Bart
Frederic Jean-Bart
Prime Day Data: Affiliate Beat Paid Media by 18%

May 27, 2026

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1 min read

Prime Day Data: Affiliate Beat Paid Media by 18%

Amazon paid media ROAS fell 12.5%. Affiliate ROAS climbed 5.3%

Frederic Jean-Bart
Frederic Jean-Bart
TikTok Shop Hit $66B While You Were Ignoring It

May 20, 2026

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1 min read

TikTok Shop Hit $66B While You Were Ignoring It

The fastest-growing affiliate channel in history. Here's what you need to know

Frederic Jean-Bart
Frederic Jean-Bart
 Is Last-click Attribution Overrated?

May 13, 2026

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1 min read

Is Last-click Attribution Overrated?

What Your Brand Needs To Do

Frederic Jean-Bart
Frederic Jean-Bart

Hello… 👋 I’m Fred.

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